Even B2B tech deserves a good story.

All your digital marketing is built on content — meaningful, differentiated, persuasive and memorable content. Written to interest humans who open their wallets. To tell stories about how your tech will change their lives.

That’s what we create at emdash.

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WHAT WE DO

At heart, we’re writers. At times, we’re consultants.

So, we do two things. We set up systems for you so you can build/strengthen your content practice. Or we write for you. Whatever floats your boat.

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WHO WE WORK WITH

B2B tech companies who know the business value of good long-form content.

Like these, for starters.

OUR WORK SO FAR

Portfolio

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The faster, better route to enterprise software development

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Accelerate your legacy app modernization initiatives with low code

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e-book

Digital lending reimagined: The power of Capabilities as a Service

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Blog post

Unconscious bias examples and ways to avoid them

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10 Executive Summary Examples And How to Write One Yourself (with AI)

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The Software Testing Life Cycle (STLC): Overview and phases

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Why emdash: Hear from our clients

Emdash's grasp of concepts and the intent and effort to understand new themes is exactly what I need from my content partners. The emdash team is proactive and values clarity in brief and expectation - but when the odd vague project does come their way, they navigate it with grace.

Michelle Surendran

Thoughtworks

I’ve worked with a number of writers/agencies but Emdash stands out as a content agency for their clarity and intuition. At the work front, Emdash gets what we need without us having to train/brief them on the basics like business, audiences, product etc. At the relationship front, they’re no-nonsense. So, we know, if we’ve given a piece to Emdash, we don’t need to worry.

Nivas Ravichandran

Spendflo

Efficient - that’s one word that comes to my mind when I think of Ranjani and Emdash. They did splendid work for Springboard. She has a sharp eye for detail and delivers quality with minimal iterations.

Pallavi Poojary

Springboard

Emdash has done a variety of work for the Thoughtworks demand team including email copy, press bylines, award nominations, case studies etc. Each time, Ranjani has instinctively understood the requirement with little explanation from us.

Gautham H

Thoughtworks

Ranjani conducted a two-day branding workshop for the board and senior management, to help create a brand for one of our products. By asking deep questions she brought immense clarity about the brand and synergy with all stake holders on how each one would work with the brand. She is extremely creative and a very fast learner. Also it is a pleasure to work with her!

Poornima Mohanachandran

ekLakshya

Thank you for considering Emdash.

If you think we can help you, we’d be delighted to talk. Give us some info, we’ll schedule a discovery session with you.