We are a group of writers with an instinct for good technology content. Over the last decade we’ve created various forms of great content for start-ups, scale-ups and enterprises alike.
We get you, without you having to try too hard.
Years
Clients
Projects
Technologies
Customers want to
make informed decisions
Content is more than information.
We use it to build credibility, trust and meaningful relationships throughout the customer lifecycle.
Complex doesn’t have
to be convoluted
A new tech, a problem or a way of doing things — complex doesn’t have to be inaccessible.
We strive to make complex comprehensible.
Everything starts with
the written word
We see the written word as the first step to everything.
Whether it’s podcasts or video or infographics or LinkedIn posts.
AI is useful
until proven otherwise
If AI can help create better content faster, we’ll use it.
In the end, accuracy, engagement and usefulness are on us — humans.
We’ll carefully listen to what you have and compound it with the knowledge available in the wild — both online and the Emdash roster of tech experts.
Tools: Email, Slack, client content repository, briefs, discovery calls, analyst reports, social signals, Google Gemini, Feedly, Surfer
We’ll synthesise the information, separate the wheat from the chaff and build an organisational understanding of your business.
Tools: Emdash bot, ClickUp, NotebookLM
We’ll leverage the tried-and-tested Emdash playbook to sustainably create and repurpose content based on the gathered intelligence (explicit and tacit).
Tools: Google Docs, Grammarly, Quillbot, ZeroGPT, Canva, WordPress, Adobe Creative Cloud
— Agile development
— AIOps
— Application development
— Cloud communications
— Customer experience
— Data and analytics
— Data transformation
— DevOps
— DevSecOps
— Digital transformation
— EdTech
— Facilities management
— Global capability centres
— Government Stack
— Headcount management
— HealthTech
— InsurTech
— IT services
— Kubernetes deployment
— Live commerce
— Low-code
— Marketing automation
— Project management
— Procurement insights
— Quality assurance
— Reconfigurable computing
— Responsible AI
— Retail modernisation
— SaaS management
— Smart contracts
— Supply chain intelligence
— Tech education
— Women in tech
— Workplace modernisation
Glad you asked!
Over twelve years ago (long long before generative AI), while setting up a content agency, I considered several names. None came close to 'Emdash' in how well it represents our values and our work.
For the uninitiated, Emdash is a punctuation in the English language. 👉 —
It’s longer than a hyphen (-) and longer than the n-dash (–). It’s about the width of the letter ‘m’. It’s beautiful, elegant, most importantly, it smartly subverts the standard rules of punctuation.
It can be used to connect two sentences — it can do the semicolon’s job. Or foreshadow a list of things — as a colon would do, or a bulleted list. Or parenthesise a digression — which shouldn’t happen in taut writing, but often does — in the middle of a sentence.
It fits perfectly well in prose
In poetry too, it deftly goes —
Ranjani chose the name because we are (or want to be) a bit like that — stretched in our ambition, elegant in our execution and versatile in our potential. Girl can dream, right? 🙂
Ranjani conducted a two-day branding workshop for the board and senior management, to help create a brand for one of our products.
By asking deep questions she brought immense clarity about the brand and synergy with all stake holders on how each one would work with the brand. She is extremely creative and a very fast learner.
CEO, ekLakshya
