At heart, we’re writers. At times, we’re consultants.

So, we do two things. We set up systems for you so you can build/strengthen your content practice. Or we write for you. Whatever floats your boat.

Content consulting

When you’re branding or rebranding and need a hand figuring out.

Brand consulting

Creating your content brand — personality, point-of-view, tone, style, language.


Differentiating your content based on competitor and market research.

Information architecture

Laying out all the themes, topics and ideas you want to write about.

Content frameworks

Building structures, outlines and guardrails for all your content forms.

Style guides

Setting up language, grammar, syntax and styles for your brand content.

Plans and calendars

Planning yearly, quarterly or monthly content schedules — along with ideas!

Training and workshops

Showing up at your office and workshopping your cool new content strategy with your team.

Content delivery

When you’ve a marketing engine that needs cornerstone content that works.


Writing copy for corporate website, product sites and landing pages.


Planning, outlining and writing + design briefs and campaign collateral!
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Building hypothesis, interviewing, collating data and writing up research.
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Case studies

Interviewing, storyboarding and writing stories about your business success.
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Identifying themes, building narrative and highlighting milestones in one doc!
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Award nominations

Building a strong case for the awards/certifications and delivering in the expected format.

Bylines, PR and Community

Writing opinions in the voice of the author.
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Thank you for considering Emdash.

If you think we can help you, we’d be delighted to talk. Give us some info, we’ll schedule a discovery session with you.